Uplivra brand guide
How to show the Uplivra name and logo. Questions: media@uplivra.com.
Logo
- Use
uplivra-on-light.svg on white or light backgrounds and uplivra-on-dark.svg on dark or photo backgrounds.
- Keep clear space around the logo at least the height of the "U" mark on every side.
- Smallest size: 120 px (or 30 mm) wide for the full logo; below that use the mark alone.
- Don't recolor, stretch, rotate, outline, add effects to, or rearrange the logo, and don't put it on busy backgrounds that hide it.
- Partners: show your logo and ours side by side with a divider ("Uplivra partner"), never merged into one mark.
Colors
Deep
#0F2A43 · text, headers, dark backgrounds
Signal
#19B5A5 · primary buttons, highlights
Current
#35C2D6 · accents, links on dark
Signal text
#0B6E65 · Signal for text on light
Ice
#E9F2F5 · soft backgrounds
Graphite
#1E2A3A · body text
Status colors in the product: healthy #22C55E, warning #F59E0B, critical #EF4444, info #3B82F6, maintenance #8B5CF6.
Type
| Headings | Manrope, bold (800) |
|---|
| Body | Inter, regular and semibold |
|---|
| Code and numbers | IBM Plex Mono |
|---|
All three are open-source (SIL Open Font License) and included in the media kit.
The name
Uplivra, one word, capital U. Said "UP-live-ruh": Up for always up, Live for live data, Ra for remote access. Tagline: Infrastructure, understood.
Voice
- Plain words, short sentences, no jargon a busy office manager wouldn't know.
- Honest: publish prices, say what isn't built yet ("in development"), never invent reviews or numbers.
- Calm and specific: say what broke, where, and what to do next.